Houston, we have a problem!
The benefit of captive breeding (ex situ) is increasingly being questioned in public debate. In the face of the global extinction of species, this is a disturbing development. Apparently, the arguments in favor of captive breeding are not communicated clearly enough. We need an effective campaign – one that convinces, encourages, and motivates. We want to focus on appreciation of the animal keepers’ commitment and the clear evidence that their work is essential to species protection.
Without society’s support, we will have no relevance, no funding, no success.
Citizen Conservation is a sustainable campaign for captive breeding
The goal is to create a broad societal consensus that research and captive breeding is indispensable in the fight against species extinction. The facts are on our side, but we can only reach our goal if we do what we say – and say what we’ll do.
Political Council
Scientific insights are communicated to decision makers.
Transparency
Continuous data collection, evaluation and publication of the lessons learned build trust in the population.
Participation
Educational resources and media storytelling generate enthusiasm and commitment to the research and care of wild animals.
Advertising
Testimonials from citizen participants demonstrate that each individual can make a difference in the fight against extinction.
